Blog
Field notes on AI-accelerated development, answer engine optimization, and the marketing technology stack we build for clients — and run on ourselves.
Searches for "what is aeo" grew 9x in twelve months. The acronym caught on because buyers are asking ChatGPT, Perplexity, and Gemini before they ever open Google.
Your medical record system is the best-protected thing you run. Patient data leaks from the ten ordinary tools around it. Here is where, and how to check each one.
We read all 113. Every warning letter cited a sentence on a website, not a problem with the drug. The violation was the marketing.
Twelve months of enforcement against telehealth marketing, in one page: what happened, who it applies to, and what to check. The first issue of a monthly series.
Nine page-one Google results for "aeo vs geo" return three different answers. AEO and GEO describe the same discipline; SEO is what they sit on. Here's the 2026 allocation.
Searches for "what is geo" grew 6.6x in twelve months. The term comes from a 2024 Princeton paper that ran the first controlled experiment on what moves AI citation rates.
![Dark-mode AI chat interface mockup with the placeholder text "[Your Name Here]" highlighted in glowing orange — visualizing the moment a B2B brand is absent from an AI-generated answer.](/_next/image?url=%2Fpayload-api%2Fmedia%2Ffile%2Faeo-complete-guide-b2b-hero-768x429.webp&w=3840&q=75)
Your Google rankings are fine. They also don't matter when ChatGPT isn't reading Google. The eight-step B2B AEO playbook — with the Bing finding most guides skip.
Your competitor shows up in ChatGPT. You don't. The structural reason your perfectly fine Google rankings produce zero AI citations — and five fixes you can ship this week.
