Healthcare Agency · SEO · AEO · HIPAA-Compliant Infrastructure
Healthcare SEO, AEO, paid media, telehealth app development, and HIPAA-compliant software development — one agency, one team.
Helmer Scientific's incumbent agency ran their site for two years. When we audited their AI visibility for medical refrigeration queries, Stryker showed up. Thermo Fisher showed up. Helmer didn't. Three months after we rebuilt: +35% sales, first-page rankings, HIPAA-compliant analytics on their own infrastructure. We're the healthcare agency that builds the marketing AND the infrastructure underneath it — SEO, AEO, paid media, and HIPAA-compliant software development — for medical device, life science, and pharma. One team, one accountability.
Sales lift (Helmer Scientific)
Organic traffic (Helmer Scientific)
Compliance-ready infrastructure
Healthcare portfolio (Helmer, Henry Schein, NAR)
What makes this different
Marketing AND Infrastructure, One Team
Healthcare agencies either do marketing or build infrastructure. Almost never both. We do both — so your SEO strategy runs on a HIPAA-compliant stack you own, your AEO content feeds lead gen without violating PHI boundaries, and your analytics actually talks to your CRM without 14 vendor BAAs. One integrated team instead of two disconnected vendors.
Your Analytics Vendor Is a HIPAA Liability. Ours Isn't.
Every SaaS vendor in your current stack has PHI flowing through their servers — Meta pixel on your patient intake form, GA4 cookies on your portal, HubSpot fields holding patient names. When your compliance officer audits, that exposure is yours, not theirs. Our default stack is self-hosted: PostHog on your infrastructure, open-source lifecycle email, CRM you own. No BAAs with 14 third-party vendors. Ready for your compliance officer's review in week one.
Healthcare Portfolio, 21 Years Deep
Medical refrigeration (Helmer Scientific — +35% sales, first-page rankings for vaccine and biotech refrigeration queries). Dental distribution (Henry Schein). Surgical rescue (North American Rescue). Marketing agencies don't understand medical device regulatory constraints. Dev agencies don't understand healthcare buyer psychology. We understand both, because we've delivered for both.
Marketing & AEO
- Healthcare SEO (search engine visibility for clinical, device, pharma buyers)
- AEO for healthcare (ChatGPT, Perplexity, Google AI Overviews citation)
- Medical device content marketing
- Pharma marketing (with regulatory compliance review)
- Medical e-commerce (Helmer-style faceted search, product comparison)
HIPAA-Compliant Infrastructure & Development
- HIPAA-compliant software development (custom applications on your infrastructure)
- HIPAA-compliant marketing stack ($260/mo, not $2,000)
- BAA-ready infrastructure + vendor chain management
- HIPAA risk assessment and compliance documentation
- Self-hosted analytics (PostHog), lifecycle email (Dittofeed), CRM you own
- EHR integration capability (HL7 FHIR, Epic, Cerner, Athena APIs)
- 21 CFR Part 11 compliant systems (for clinical)
Deliverables
- Healthcare-specific keyword strategy + AEO for 8 AI platforms
- HIPAA-compliant marketing stack deployment
- Custom HIPAA-compliant software development (scoped per engagement)
- EHR integration (HL7 FHIR, Epic, Cerner, Athena) — where scoped
- HIPAA risk assessment + compliance documentation
- BAA-ready infrastructure + vendor management
- Medical device technical content + buyer-journey content
- Pharma marketing campaign orchestration (with compliance review)
- 21 CFR Part 11 compliant systems (clinical trials) — where scoped
- Medical e-commerce (faceted search, product comparison, multi-language)
- Clinical trial patient recruitment campaigns — where scoped
Investment
Healthcare AEO Audit + Strategy
AI visibility audit + healthcare-specific keyword strategy
$10,000 - $15,000
Healthcare Marketing Retainer
Ongoing SEO, AEO, content, paid media
$5,000 - $15,000/mo
HIPAA-Compliant Software Engagement
Custom application development with compliance architecture, 8-16 weeks
$60,000 - $250,000
Enterprise Healthcare Platform
Marketing + software + EHR integration + compliance documentation
$150,000 - $500,000+
Managed Healthcare Marketing + Software
Marketing retainer + ongoing development
$12,000 - $30,000/mo
Frequently asked questions
Are you HIPAA compliant?
Yes, by default. Our stack is self-hosted — your PHI never touches a third-party SaaS vendor's servers. Self-hosted PostHog (analytics), self-hosted Dittofeed (lifecycle email), open-source CRM, HIPAA-compliant hosting on Railway or your cloud. We sign BAAs as the business associate. Compliance documentation is part of every engagement.
Do you sign BAAs?
Yes. As the business associate to your covered entity, we sign a standard BAA at engagement start. For sub-vendors in the stack (Railway for hosting, etc.), we manage the BAA chain so you don't have to negotiate 14 separate agreements.
Can you integrate with Epic / Cerner / Athena / our EHR?
Yes. HL7 FHIR integration is standard for modern EHRs. For legacy interfaces (HL7 v2, proprietary APIs), we build custom adapters. Epic, Cerner, Athena, AllScripts, eClinicalWorks — all supported. We'll scope the integration approach in the engagement kickoff.
Do you do clinical trials work? (21 CFR Part 11)
Yes. 21 CFR Part 11 compliance (electronic records + signatures), validation documentation, and audit trail requirements — we've worked with life science clients on clinical systems. This is higher-scope work — typically $150K+ engagements due to validation burden.
What's different about healthcare AEO?
Healthcare buyers ask ChatGPT specific, high-stakes questions: "best medical refrigeration for vaccines," "most accurate glucose monitor," "HIPAA-compliant analytics platforms." Getting cited in those answers requires structured authoritative content, correct schema markup (MedicalProcedure, MedicalDevice, MedicalOrganization), and Bing optimization (where ChatGPT pulls citations). Generic SEO doesn't hit these marks. Healthcare AEO does.
Do you build custom healthcare software?
Yes — HIPAA-compliant software development is a named capability. We build custom applications, patient engagement tools, EHR integrations, and compliance-architected systems on infrastructure you own. Brad's 21 years of enterprise software experience spans healthcare-adjacent work (Helmer Scientific, Henry Schein, North American Rescue). Specific delivery patterns (patient portals, e-prescribing, scheduling, clinical workflow systems) are scoped per engagement.
What's your experience with medical device marketing?
Helmer Scientific (medical refrigeration for biotech, pharmacies, labs): +20% organic traffic, +35% sales, -28% bounce rate in 3 months. First-page rankings for "medical refrigerator," "vaccine refrigerator," and related queries. We understand the regulatory constraints on medical device marketing claims, the buyer psychology (clinical vs. procurement), and the long sales cycles.
Do you work with pharma / biotech?
Yes. Pharma marketing requires compliance review (fair balance, off-label claims, safety reporting) and we have workflow for it. Biotech early-stage companies we help with positioning, content marketing, and investor-facing narrative. We don't work on DTC pharma campaigns for high-risk therapeutic areas — we'll refer you to specialists there.
Ready to dominate healthcare search — and build on infrastructure your compliance officer approves?
Start with a healthcare AI visibility audit. We'll show you where you stand across 8 AI platforms for your core clinical, device, or pharma queries — and scope the path to both rankings and HIPAA-compliant infrastructure.
Audit your healthcare AI visibility